Use Case: Ecommerce Operators

Jessica runs a home goods Shopify store doing $80K/month. Before Black Friday, she wants to understand how her biggest competitor structures their site, what payment options they offer, and how their checkout flow compares to hers.

She purchases a Competitor Snapshot on their store and a Checkout Flow Review on her own. The reports reveal her competitor offers Klarna and Afterpay while she only has Shop Pay — a quick fix that could capture buy-now-pay-later customers.

Reports purchased: Competitor Snapshot ($35.99) + Checkout Flow Review ($24.99)

Marcus notices his cart abandonment rate jumped from 68% to 79% after a theme update. Instead of guessing, he purchases a Checkout Flow Review and Site Structure Audit to document exactly what changed.

The reports show his checkout now requires 5 steps instead of 3, and guest checkout was accidentally disabled. He shares the PDF with his developer who fixes it the same day.

Reports purchased: Checkout Flow Review ($24.99) + Site Structure Audit ($17.99)

A DTC skincare brand is raising a seed round and needs to show investors they understand their market position. The founder purchases Competitor Snapshots on 3 similar brands to include in the pitch deck.

The structured reports provide clear comparisons of pricing, product range, payment options, and site performance — professional documentation that took 10 minutes instead of days of manual research.

Reports purchased: 3x Competitor Snapshot ($107.97 total)

A supplements brand runs monthly audits on their own store to catch issues before customers do. They purchase a Site Structure Audit on the first of each month and compare it to the previous month's report.

Last month's audit caught that 12 products had broken images after a CDN migration — something that would have hurt conversions for weeks if unnoticed.

Reports purchased: Site Structure Audit ($17.99/month)